| The doors will fly open on January 2nd with | | | | North America, with a little help from cold weather, |
| enthusiastic mobs of Yoga students. What can you | | | | and New Year's resolutions. The big question is: How |
| do to prepare for the busiest stretch of the year? | | | | to keep the enthusiasm going all year long? |
| How can you keep their interest all year long? | | | | Therefore, open a special event class to "test the |
| If there was ever a time to clean up your Yoga | | | | waters" for student interest. There is no sense in |
| studio or health club, now is the time. Depending on | | | | starting another Yoga class without researching, if |
| where you live, most of your Yoga students may be | | | | there is a demand. If the crowd loves the class, you |
| out Christmas shopping right now. This season is like | | | | will have no problem getting sign-ups. Be certain that |
| the "eye of a hurricane." It is a temporary slow spell | | | | your sign-ups make, at least, a down payment on a |
| before the busiest season for Yoga and fitness. | | | | class package. |
| Bear in mind, there is a "second wind" in spring, when | | | | It is very easy for people to sign up for a yoga class |
| many Yoga students are preparing for "bathing suit | | | | and never show up again. This is the culture of |
| season." If you need a fresh coat of paint, or the | | | | Attention Deficit Disorder (ADD), and people move |
| rugs need to be shampooed, take advantage of this | | | | on to other things - like butterflies on flowers. So, |
| brief respite. | | | | you have to capture their attention and keep it. |
| You should also have a game plan for keeping Yoga | | | | Below are some examples of workshops and classes |
| students' interest. Do not get too far off the track, | | | | to try in your yoga studio. |
| but spice up your schedule with special workshops or | | | | Mommy and Me Yoga Classes: This requires special |
| "pilot" classes. Yoga classes are much like spice; too | | | | patience on the part of the Yoga teacher, and |
| many flavors can ruin your dish, or in this case, your | | | | female teachers will usually fare much better, |
| class. | | | | especially, if the Yoga teacher has children of her |
| Keeping student interest has always been a challenge | | | | own. This is an age specific niche, but there are |
| for teachers of any subject. With fitness or Yoga, it | | | | always new mothers and new toddlers willing to try |
| is easy to get flocks of students during January, in | | | | such a class. |