Sneaky Copywriting Trick Lets You Use Your Competition's Product Or Service To Sell Yours

If you'd like to know how to use your competition's"You'd be much better off learning 'tournament'
own products and services against them -- whilebased martial arts - like Brazilian jiu-jitsu, karate,
adding an extra layer of persuasion to your salestae-kwon-do or even boxing. Where you'll have a
letters and ads -- then this article will show you how.referee and lots of 'rules' to make sure you don't
Look, as much as you may not want toinjure yourself or anyone else..."
acknowledge them, you have competition. If youIn this case, the ad completely invalidates the
don't, if you somehow found a virgin market nobodycompetition for people who want to learn hard-core
else on the planet knows about, then you will somefighting, and not just "martial arts" or other
day and this will apply then.sports-related fighting skills.
But the point here is you have competition. We all do.And if you really want to add some power to your
And one of the things most of are tempted to do incopy...boldly tell your readers to compare you to the
our ads is ignore them and act like they don't exist.competition. You can use it in your body copy and
Sometimes that's a good idea but, as you will see,even in your guarantee by saying something like:
you can also use the existence of your competition"Try our widget. If you don't think it absolutely blows
to your advantage in your copy.away the widgets sold by Company X, return it for a
How?full and immediate refund..."
Simple: You acknowledge them...and then invalidateDo you see how this works?
them.You are actually using the weight and strength of
In other words, you come right on out and tell themyour competition's product or service against
about your competition...followed by why they shouldthemselves.
choose you over them.Instead of trying to pretend you have no
For example, here's a piece of copy from an adcompetition, you actually come right on out and
running right now teaching people aboutdeclare they exist...and then spin it into yet another
street-fighting:reason for people to buy from you.