| The bountiful world of eBay offers retailers a | | | | interest, and will be seen as a must have for your |
| spectacular venue for selling products to a worldwide | | | | potential buyers. |
| base of customers. Selling on eBay is great for both | | | | NON RESERVE AUCTION |
| the novice entrepreneur and the established business | | | | The non reserve auction allows you to sell your |
| that is simply looking to broaden its market niche. | | | | product at auction to generate the highest bid, but |
| However, when setting up your online presence, you | | | | without the protection of guaranteeing a minimum |
| need to take stock of several factors, including what | | | | selling price. The benefits of this are that you will |
| you will sell, the logistics of how you will deliver | | | | likely move the product or item fairly quickly, for non |
| product and process payments (including currency | | | | reserve auctions tend to attract more bidders, as |
| conversion for international customers) and, most | | | | potential buyers think that they have a chance to |
| importantly, how you will sell. By this, I mean that | | | | acquire a real bargain. This generates interest. The |
| you have two choices as a seller in eBay, you can | | | | biggest down side is that you are stuck with |
| put your merchandise up for reserve or non reserve | | | | whatever the highest bid ends up being, which could |
| auction, or you can sell direct through their Buy It | | | | easily be significantly less than your ideal price, and |
| Now option. Here are a few of the pros and cons | | | | maybe even less than what you require to return a |
| with both options, to help you find which will better | | | | profit. Non reserve auctions are good for items that, |
| suit your business. | | | | while possibly rare or high priced, for whatever |
| RESERVE AUCTION | | | | reason do not generate significant interest on their |
| Placing your products into an auction set to meet a | | | | own merits. Or, they are good for moving items that |
| reserve price is a good idea if your product is a high | | | | you have little capital invested in acquiring and storing, |
| dollar item, if it is something big or valuable, such as a | | | | so you have little to lose, and you simply want to |
| classic car, a rare collectible, jewelry, or any valuable | | | | move the product quickly. |
| that you want to make sure to protect a certain | | | | BUY IT NOW |
| level of value for. Say you have a rare baseball card | | | | Buy it now is for items that you either have a large |
| that you want to sell at auction, to try to maximize | | | | inventory of, and want to move immediately |
| your profit. What the reserve does is it allows you to | | | | (without having to wait for the completion of |
| set a minimum price that you must get for the | | | | auctions) or where the eBay market is so saturated |
| product at the completion of the auction, and if you | | | | that you are unlikely to generate a lot of bids from |
| fail to get it, you are not bound to give the item to | | | | an auction. |
| the person who bid the highest (but did not meet | | | | A Good EBay Business Will Go A Long Way If You |
| your reserve price). This is great for protecting value, | | | | Know How To Improve Sales And Boost Your |
| but often makes it difficult to move your products, | | | | Inventory Potential, Visit . Expanding Your |
| so it is best not to pick a reserve auction unless you | | | | Inventory Will Increase Sales. |
| are certain your product will generate a lot of | | | | |