| The Millennials, born between 1982 to 2001, are one | | | | prepared with the correct information. Listening to |
| of the most multicultural, trusting and open-minded | | | | intuition is crucial. By teaching them using engaging |
| generations as compared to their older siblings and | | | | scenarios and sample real life situations, they can |
| parents. They are also one of the most open | | | | come up with their own viable plan. |
| generations and willing to share all kinds of personal | | | | 4. Facilitate - Don't Lecture - Millennials believe in |
| information at the click of a button via Twitter, | | | | collaboration. As such, they learn well in interactive |
| YouTube, MySpace, Facebook, etc. without | | | | groups where they can talk about safety and raise |
| consideration to the negatives. Unfortunately, all this | | | | their own awareness for personal safety. |
| openness can have a dark side with unintended | | | | 5. Plug into Media - This is not your lecture |
| consequences inviting predators and threatening their | | | | Powerpoint generation. They want to be entertained |
| personal safety. | | | | while being educated. They are easily bored. Utilize |
| Let's talk about how you can be more successful by | | | | rich video content with statistics to deliver quality |
| enlisting them in their own crime prevention and | | | | information. |
| safety education. | | | | 6. 24/7 Access - This group wants information |
| 1. Be Real - Millennials can smell self-serving a mile | | | | accessible at any time of the day. By providing self |
| away and will shut down. They want unbiased | | | | defense training material and personal safety |
| information from subject matter experts so they | | | | information that can be accessed via Internet at any |
| draw their own conclusions. Content is key. Tone is | | | | time, you will receive a more "plugged in" crowd to |
| critical. | | | | your message. |
| 2. Provide Real Information - Millennials want to know | | | | College can be a wonderful time in a young person's |
| what is going on 24/7. They update and look for | | | | life. Unfortunately, it is also a time when they are at |
| updates continually. They want real information. | | | | their most vulnerable to predators. Provide them with |
| Empower them with the right information by | | | | the proper personal safety and self defense training |
| communicating relevant information without being | | | | so that this will be one of their most memorable |
| boring. Shock value is real and memorable and | | | | experiences. |
| complements the facts. | | | | By providing the Millennials with effective self-defense |
| 3. Stay out of the Weeds - Millennials like the view | | | | information in a manner that is entertaining, real and |
| from 30,000 feet and aren't that keen on details. | | | | easily accessible, they will empower themselves to |
| Most likely won't remember all the do's and don'ts | | | | take charge of their own personal safety, and that |
| about college safety, but they will want to be | | | | of those around them. |