| Using video marketing to drive traffic to your web | | | | the hundreds of people who search for that term in |
| site is an online marketing strategy many small | | | | Google seeing your video as the #1 result and ,in |
| business owners and internet marketers are beginning | | | | turn, watching your clip. |
| to embrace, with much success. Having a traditional | | | | With the preferential treatment videos are receiving |
| website only allows you to reach those people who | | | | in search results, the question then becomes, "How |
| first find your website. However, combining video, | | | | do I move people from watching my video on |
| social networking and some simple video marketing | | | | YouTube to actually visiting my website?" |
| techniques can drive hordes of qualified visitors to | | | | This is simple. Bribe them, at the end of your |
| your website. | | | | marketing video. What follows are some ideas: |
| First, let's forget the silly videos you'll find all over | | | | * Offer them something for free at your site (a |
| YouTube of kids running into fences and | | | | consultation, a report, free drink, demo version, MP3 |
| demonstrating the newest dance move. While that | | | | download, etc.) |
| kind of video can bring in hundreds of thousands of | | | | * Poll them or ask them a question they need visit |
| views, it won't bring the targeted traffic you need. | | | | your site to answer. People love to give their opinion. |
| Instead, consider making a video tightly targeted | | | | You can combine with the free offer, above, by |
| towards your niche. A real estate agent might make | | | | giving them the freebie upon completion of the poll |
| a video introducing herself and showcasing a few of | | | | or question. This is invaluable for market research. |
| her available homes for sale. A night club might make | | | | * Leave 'em hanging. Don't tell the whole story on |
| a video "commercial" with soundbites from | | | | your YouTube hosted video - instead, tell them just |
| partygoers. A software developer might make a | | | | enough to incite curiosity. Then, instruct them to visit |
| video demonstrating his latest application. | | | | your site for the complete story or answer. |
| Because Google and other search engines are | | | | Each of these ideas are intentionally broad can be |
| beginning to give videos hosted on sites like | | | | focused indefinitely and molded to fit your target |
| YouTube preferential search engine ranking, it's quite | | | | market. |
| possible your video could end up on the first page of | | | | The key here is catching your audience while they're |
| search results for your targeted keyphrase. This is | | | | hot; directly after having watched our video and |
| incredibly powerful and not to be overlooked, as this | | | | giving them a reason to continue on to your website. |
| is what will make your video marketing efforts well | | | | The truth is that if you don't, most will simply click |
| worth the time you invest in them. | | | | through to another video or search result. Capitalize |
| Consider that YouTube itself may not have a huge | | | | on their attention and tell them where to go and |
| market of people looking for videos on "Oakland real | | | | what to do next - you'll be surprised at how many |
| estate." But if your video titled "Oakland Real Estate" | | | | will comply! |
| made the first page of Google search results (again, | | | | Even if you're no Spieldberg (I know I'm not) you |
| due to the preferential search results video is | | | | can produce traffic sucking videos with these simple |
| receiving in the search engines) you'd benefit from | | | | methods. |