| 1. IntroductionIf this is the first car show event that | | | | to predict how long it will take to complete every |
| you have coordinated, or you are a seasoned | | | | task, and at some point something will not go as |
| promoter, the information contained here will be | | | | planned. Be sure to have sufficient buffer time in |
| helpful to ensure that you do not overlook anything | | | | your schedules, and plan as early as possible.To |
| at your next show. Depending upon the type of car | | | | better organize your show, the required activities will |
| show there are a variety of things to consider. Car | | | | fall into three categories: |
| shows fall into many different categories depending | | | | Pre-show activities, Show Day activities, and After |
| upon the show promoter and theme. General car | | | | Show activities. These activities are completely |
| shows are open to any and all makes of cars as well | | | | covered in the Ebook.2.3 Marketing Plan - Getting The |
| as years making it a bit more challenging given the | | | | Word OutAs in real estate where they say location, |
| diversity of possible classes. Often at the open | | | | location, location, for a successful car show, one |
| shows there are many classes to help categorize the | | | | element is marketing, marketing, marketing. As soon |
| vehicles. The classes may include; Antique, | | | | as you know what it is you are going to do, and |
| Unrestored, Modified, 1975 and Older Stock/Modified, | | | | have completed most of the items above, you need |
| Motorcycle, Modified Truck, etc. and the list goes on. | | | | to start your marketing campaign and getting the |
| The next common type of show is a manufacturer | | | | word out. Note that I said "completed MOST" of the |
| specific show, such as "All Chevrolets". These | | | | items. This is one area where you will be doing many |
| targeted shows help to narrow the category | | | | tasks in parallel. You want to start letting people |
| variables down a bit, and often have many classes as | | | | know as early as possible that a show is coming, |
| well. It can still be difficult selecting a best in show | | | | however early on you do not need to provide every |
| between a 1955 Bel Air and a 2006 Corvette Z06. To | | | | last detail. You must have a Theme, a Date, and a |
| narrow the focus even more, regional clubs tend to | | | | Location as a minimum. Once you have that, you |
| have shows based upon their membership, such as | | | | need to start executing on your marketing plan. The |
| pre-1950 only, Model-T only, and even Mustangs | | | | following is a general list of elements that should be |
| only.The guidelines that are presented here will give | | | | part of your marketing plan.2.4 Attracting Show |
| you insight into what it takes to organize a show and | | | | VehiclesYou can have a great venue for a car show, |
| make it successful. Note that we will not discuss | | | | but in order to have a car show you need to attract |
| concours shows since they tend to be very strict on | | | | show cars. Everyone attends car shows with the |
| how the vehicles are arranged, and what the owners | | | | intent to have fun, and show off their pride and joy. |
| are allowed to display or not display. Concours judging | | | | There are many hours spent getting these cars to |
| is measuring a car based upon its original condition | | | | this level of perfection and these owners are not |
| when it rolled off the assembly line. Attention is | | | | always out to win a trophy, but who are, a trophy is |
| focused on the use of exact correct parts, wires | | | | a key attractionIn order to attract show cars, you |
| being routed the correct way, and down to the | | | | need to understand what these enthusiasts are |
| correct finish on the bolts. For concours judging, | | | | looking for. The Ebook contains a list of why many |
| check out vehicle specific clubs such a "The Mustang | | | | enthusiasts bring their car to a show.5. and 6. |
| Club of America", and " Jaguar Clubs of North | | | | Spectator Rules and Show Car RulesThere are not |
| America" to name a few. A search on the Internet | | | | only rules for the show cars, but also for the |
| will provide many others. The reason for these strict | | | | spectators. Many of them may be obvious to most |
| rules, such as not allowing any show boards or | | | | but not all. Some show promoters have opted to |
| displays is that they want to ensure that the vehicle | | | | post the rules around the show field or entrances. |
| is judged upon its own merits and not on any other | | | | There are a few general rules that that everyone at |
| influential actors. If you have read the other E-books | | | | a show must follow that are outlined in the book. |
| that are part of this series, you will realize that show | | | | Many shows will hand a sheet like this out at the |
| boards, and other displays can definitely influence the | | | | show car entrance. These rules can be modified to |
| judges.Whether your car show is a local cruse night | | | | meet your specific needs.The selections of text are |
| where a bunch of enthusiasts get together weekly, | | | | excerpts from the Ebook titled "How To Run A Car |
| or a special event it will quickly become obvious that | | | | Show- |
| in order for it to be a success, attention to the | | | | Event Organizers Guide To Car Shows" by Anthony |
| details and having it well organized is a requirement. | | | | PalmieriFor additional information on how to make an |
| These automotive enthusiasts will travel for miles to | | | | outstanding display and have it stand out even more, |
| show off their vehicle and you need to attract them | | | | take a look at the additional sections and the entire |
| to yours. From the classic hot rod, muscle car, | | | | E-BOOK at Palmieri founded Palmieri Concepts after |
| un-restored vintage vehicle, to even a new factory | | | | 20 years of creating custom artwork for his own |
| stock car or motorcycle you want to attract these | | | | pleasure and enjoyment. This business grew out of a |
| owners to your show. It is equally important that | | | | love for motor vehicles and was started to share |
| they have a good experience so their work of | | | | with others what began as a hobby. After taking his |
| mouth advertising helps future shows grow even | | | | own pride and joys (yes this really started with |
| faster.What you may not realize initially as you | | | | family pictures and not cars) and combining them |
| attend a show is the many hours and often months | | | | with creativity, it became obvious that many others |
| organizing a show. Hopefully this guide will help you | | | | would like to showcase their loves as he has done.In |
| understand what is required.2. Getting StartedAs with | | | | addition to the custom artwork, he has also written |
| any major event, such as a car show being organized | | | | numerous articles on automotive art and car shows |
| from the start with a plan is required. As with starting | | | | covering topics from custom show boards, to |
| a business and having a business plan, for starting an | | | | automotive theme garages. Links to some of these |
| event you need an event plan that will contain many | | | | articles can be found on web page. His goal was to |
| of the same elements, from a marketing plan, and | | | | create a business where each and every one of his |
| how you will grow for future shows. It is important | | | | works of art are custom done just for you with the |
| that this plan contain a time line of everything that | | | | intention that it would be something that he would |
| must happen and when tasks will be completed | | | | display on his own walls. Many of the custom pictures |
| including the selection of the dates to the cleaning up | | | | that he has created can be seen displayed at his |
| of the show area at the end. It can be very difficult | | | | house. |