| 1. IntroductionIf this is the first car show | | | | will take to complete every task, and at some |
| event that you have coordinated, or you are a | | | | point something will not go as planned. Be |
| seasoned promoter, the information contained | | | | sure to have sufficient buffer time in your |
| here will be helpful to ensure that you do | | | | schedules, and plan as early as possible.To |
| not overlook anything at your next show. | | | | better organize your show, the required |
| Depending upon the type of car show there are | | | | activities will fall into three categories: |
| a variety of things to consider. Car shows | | | | |
| fall into many different categories depending | | | | Pre-show activities, Show Day activities, |
| upon the show promoter and theme. General car | | | | and After Show activities. These activities |
| shows are open to any and all makes of cars | | | | are completely covered in the Ebook.2.3 |
| as well as years making it a bit more | | | | Marketing Plan - Getting The Word OutAs in |
| challenging given the diversity of possible | | | | real estate where they say location, |
| classes. Often at the open shows there are | | | | location, location, for a successful car |
| many classes to help categorize the vehicles. | | | | show, one element is marketing, marketing, |
| The classes may include; Antique, Unrestored, | | | | marketing. As soon as you know what it is you |
| Modified, 1975 and Older Stock/Modified, | | | | are going to do, and have completed most of |
| Motorcycle, Modified Truck, etc. and the list | | | | the items above, you need to start your |
| goes on. The next common type of show is a | | | | marketing campaign and getting the word out. |
| manufacturer specific show, such as "All | | | | Note that I said "completed MOST" of the |
| Chevrolets". These targeted shows help to | | | | items. This is one area where you will be |
| narrow the category variables down a bit, and | | | | doing many tasks in parallel. You want to |
| often have many classes as well. It can still | | | | start letting people know as early as |
| be difficult selecting a best in show between | | | | possible that a show is coming, however early |
| a 1955 Bel Air and a 2006 Corvette Z06. To | | | | on you do not need to provide every last |
| narrow the focus even more, regional clubs | | | | detail. You must have a Theme, a Date, and a |
| tend to have shows based upon their | | | | Location as a minimum. Once you have that, |
| membership, such as pre-1950 only, Model-T | | | | you need to start executing on your marketing |
| only, and even Mustangs only.The guidelines | | | | plan. The following is a general list of |
| that are presented here will give you insight | | | | elements that should be part of your |
| into what it takes to organize a show and | | | | marketing plan.2.4 Attracting Show |
| make it successful. Note that we will not | | | | VehiclesYou can have a great venue for a car |
| discuss concours shows since they tend to be | | | | show, but in order to have a car show you |
| very strict on how the vehicles are arranged, | | | | need to attract show cars. Everyone attends |
| and what the owners are allowed to display or | | | | car shows with the intent to have fun, and |
| not display. Concours judging is measuring a | | | | show off their pride and joy. There are many |
| car based upon its original condition when it | | | | hours spent getting these cars to this level |
| rolled off the assembly line. Attention is | | | | of perfection and these owners are not always |
| focused on the use of exact correct parts, | | | | out to win a trophy, but who are, a trophy is |
| wires being routed the correct way, and down | | | | a key attractionIn order to attract show |
| to the correct finish on the bolts. For | | | | cars, you need to understand what these |
| concours judging, check out vehicle specific | | | | enthusiasts are looking for. The Ebook |
| clubs such a "The Mustang Club of America", | | | | contains a list of why many enthusiasts bring |
| and " Jaguar Clubs of North America" to name | | | | their car to a show.5. and 6. Spectator Rules |
| a few. A search on the Internet will provide | | | | and Show Car RulesThere are not only rules |
| many others. The reason for these strict | | | | for the show cars, but also for the |
| rules, such as not allowing any show boards | | | | spectators. Many of them may be obvious to |
| or displays is that they want to ensure that | | | | most but not all. Some show promoters have |
| the vehicle is judged upon its own merits and | | | | opted to post the rules around the show field |
| not on any other influential actors. If you | | | | or entrances. There are a few general rules |
| have read the other E-books that are part of | | | | that that everyone at a show must follow that |
| this series, you will realize that show | | | | are outlined in the book. Many shows will |
| boards, and other displays can definitely | | | | hand a sheet like this out at the show car |
| influence the judges.Whether your car show is | | | | entrance. These rules can be modified to meet |
| a local cruse night where a bunch of | | | | your specific needs.The selections of text |
| enthusiasts get together weekly, or a special | | | | are excerpts from the Ebook titled "How To |
| event it will quickly become obvious that in | | | | Run A Car Show- |
| order for it to be a success, attention to | | | | |
| the details and having it well organized is a | | | | Event Organizers Guide To Car Shows" by |
| requirement. These automotive enthusiasts | | | | Anthony PalmieriFor additional information on |
| will travel for miles to show off their | | | | how to make an outstanding display and have |
| vehicle and you need to attract them to | | | | it stand out even more, take a look at the |
| yours. From the classic hot rod, muscle car, | | | | additional sections and the entire E-BOOK at |
| un-restored vintage vehicle, to even a new | | | | Palmieri founded Palmieri Concepts after 20 |
| factory stock car or motorcycle you want to | | | | years of creating custom artwork for his own |
| attract these owners to your show. It is | | | | pleasure and enjoyment. This business grew |
| equally important that they have a good | | | | out of a love for motor vehicles and was |
| experience so their work of mouth advertising | | | | started to share with others what began as a |
| helps future shows grow even faster.What you | | | | hobby. After taking his own pride and joys |
| may not realize initially as you attend a | | | | (yes this really started with family pictures |
| show is the many hours and often months | | | | and not cars) and combining them with |
| organizing a show. Hopefully this guide will | | | | creativity, it became obvious that many |
| help you understand what is required.2. | | | | others would like to showcase their loves as |
| Getting StartedAs with any major event, such | | | | he has done.In addition to the custom |
| as a car show being organized from the start | | | | artwork, he has also written numerous |
| with a plan is required. As with starting a | | | | articles on automotive art and car shows |
| business and having a business plan, for | | | | covering topics from custom show boards, to |
| starting an event you need an event plan that | | | | automotive theme garages. Links to some of |
| will contain many of the same elements, from | | | | these articles can be found on web page. His |
| a marketing plan, and how you will grow for | | | | goal was to create a business where each and |
| future shows. It is important that this plan | | | | every one of his works of art are custom done |
| contain a time line of everything that must | | | | just for you with the intention that it would |
| happen and when tasks will be completed | | | | be something that he would display on his own |
| including the selection of the dates to the | | | | walls. Many of the custom pictures that he |
| cleaning up of the show area at the end. It | | | | has created can be seen displayed at his |
| can be very difficult to predict how long it | | | | house. |