| Copyright (c) 2007 A Marketing Connection | | | | -Being published in the paper or other |
| | | | publication |
| Do your clients know all that you do and have | | | | |
| done? Are they proud and honored to have the | | | | -Having a radio show |
| privilege to work with you? Or are you a run | | | | |
| of the mill everyday doctor that treats them | | | | -Being an expert at something |
| in a quick and friendly manner, and then | | | | |
| moves on to the next patient, not to be | | | | -Interesting hobbies that are a conversation |
| thought of again until their next ailment? | | | | starter |
| | | | |
| When you share information about what is | | | | The list can go on and on. Notice most of the |
| going on with YOU with your patients, they | | | | ideas I listed involve something besides |
| not only get a chance to know you, they get | | | | doing your day-to-day work. Unless you are an |
| the opportunity to learn about you and tell | | | | author, writing a book is not something we do |
| their friends. | | | | on a daily basis. But writing one is |
| | | | something you can share with your patients. |
| The truth is people like to brag. | | | | Being a published author or speaker is |
| | | | something you can talk to your patients about |
| People hire a coach - they brag about it to | | | | (you don't have to be bragging - they can do |
| all their friends. They hire a personal | | | | the bragging for you). This makes them proud |
| trainer, go on a vacation, meet a movie star, | | | | to be seeing you, because they see you as an |
| they tell all their friends about it. They | | | | esteemed person. |
| brag. | | | | |
| | | | There is a pediatric practice by my home and |
| And what happens when they brag? | | | | one of the pediatricians authored a book with |
| | | | several other doctors. When I am talking with |
| Not only are they able to start a | | | | "the moms" about which pediatrician we see |
| conversation with their friends, but it is | | | | there is inevitably one or two that see "the |
| also creating a "want" in the people they are | | | | one in Louisville that wrote the book". Even |
| bragging to. These people may share the story | | | | though I've heard the story several times, |
| with more of their friends. These people may | | | | someone inevitably asks what the book is |
| want to see you too. | | | | about and where their practice is located. |
| | | | |
| There are a couple sides to this topic, so | | | | You are helping your patients have things to |
| let's take a look at this for a minute. | | | | talk about with their friends, and you are |
| | | | getting your name brought up in the |
| First and foremost, you need to and should be | | | | conversation, which leads to referrals. |
| on a continual quest to learn and grow, not | | | | |
| only as a business person but as an | | | | In order for this to happen you need to be |
| individual as well. This statement could mean | | | | doing something besides doing the day-to-day |
| a variety of things to a variety of people. | | | | routine of your work. You need to go the |
| | | | extra mile and do something out of the |
| A few examples: | | | | ordinary. |
| | | | |
| -Participating in a strong mastermind group | | | | Be creative, have fun, and most of all help |
| | | | your patients out. Give them something to |
| -Writing a book | | | | brag about -- you. |
| | | | |
| -Speaking at conferences | | | | Author of Healthcare Copywriting Secrets |
| | | | Revealed, Kelly Robbins is an award winning |
| -Winning at baseball | | | | copywriter and marketing coach/consultant. |
| | | | She also publishes The Healthcare Marketing |
| -Taking karate lessons with your kids | | | | Connection, a free e-zine on healthcare |
| | | | marketing tips. Contact Kelly to receive her |
| -Trying different exercise regimens or | | | | free report, "5 critical things you must know |
| vitamin supplements | | | | when writing for the healthcare industry" - |
| | | | or 303-460-0285. |