| Copyright (c) 2007 A Marketing Connection | | | | -Trying different exercise regimens or vitamin |
| Do your clients know all that you do and have done? | | | | supplements |
| Are they proud and honored to have the privilege to | | | | -Being published in the paper or other publication |
| work with you? Or are you a run of the mill | | | | -Having a radio show |
| everyday doctor that treats them in a quick and | | | | -Being an expert at something |
| friendly manner, and then moves on to the next | | | | -Interesting hobbies that are a conversation starter |
| patient, not to be thought of again until their next | | | | The list can go on and on. Notice most of the ideas I |
| ailment? | | | | listed involve something besides doing your |
| When you share information about what is going on | | | | day-to-day work. Unless you are an author, writing a |
| with YOU with your patients, they not only get a | | | | book is not something we do on a daily basis. But |
| chance to know you, they get the opportunity to | | | | writing one is something you can share with your |
| learn about you and tell their friends. | | | | patients. Being a published author or speaker is |
| The truth is people like to brag. | | | | something you can talk to your patients about (you |
| People hire a coach - they brag about it to all their | | | | don't have to be bragging - they can do the bragging |
| friends. They hire a personal trainer, go on a | | | | for you). This makes them proud to be seeing you, |
| vacation, meet a movie star, they tell all their friends | | | | because they see you as an esteemed person. |
| about it. They brag. | | | | There is a pediatric practice by my home and one of |
| And what happens when they brag? | | | | the pediatricians authored a book with several other |
| Not only are they able to start a conversation with | | | | doctors. When I am talking with "the moms" about |
| their friends, but it is also creating a "want" in the | | | | which pediatrician we see there is inevitably one or |
| people they are bragging to. These people may share | | | | two that see "the one in Louisville that wrote the |
| the story with more of their friends. These people | | | | book". Even though I've heard the story several |
| may want to see you too. | | | | times, someone inevitably asks what the book is |
| There are a couple sides to this topic, so let's take a | | | | about and where their practice is located. |
| look at this for a minute. | | | | You are helping your patients have things to talk |
| First and foremost, you need to and should be on a | | | | about with their friends, and you are getting your |
| continual quest to learn and grow, not only as a | | | | name brought up in the conversation, which leads to |
| business person but as an individual as well. This | | | | referrals. |
| statement could mean a variety of things to a | | | | In order for this to happen you need to be doing |
| variety of people. | | | | something besides doing the day-to-day routine of |
| A few examples: | | | | your work. You need to go the extra mile and do |
| -Participating in a strong mastermind group | | | | something out of the ordinary. |
| -Writing a book | | | | Be creative, have fun, and most of all help your |
| -Speaking at conferences | | | | patients out. Give them something to brag about -- |
| -Winning at baseball | | | | you. |
| -Taking karate lessons with your kids | | | | |