| Not too long ago while looking for businesses that do | | | | create a website that's all about cigar boxes.Again, |
| web design I stumbled upon website. It looked great. | | | | the question is why would people visit your website? |
| It had cool pictures arranged in a grid. But I couldn't | | | | The answer is to find information about cigar boxes. |
| figure out what to do next. So I moused over one | | | | The answer is simple enough, but you'll be surprised |
| of the pictures. Nothing happened. I moused over | | | | at how many people would build such a website with |
| another picture. This time some words came up.I felt | | | | the information on cigar boxes buried in some hard to |
| like I was playing Myst. I can't stand Myst. I felt | | | | find place.On the main page I would have a catchy |
| frustrated. All I wanted to know was how much | | | | headline and a listing of articles on cigar boxes with |
| they charged for designing a web page.Why do | | | | links to other pages on the website. Under each |
| people build websites like that? It's because they | | | | listing I would have a short description to let visitor's |
| don't understand how the web works. The brutal | | | | know what the article is about. I would also have a |
| truth is people don't care how great your website | | | | search button. That way, if someone was looking for |
| looks. What they care about is what your website | | | | information on how to make a cigar box they could |
| can do for them.People generally use the web to find | | | | find the information quickly and easily.I would not full |
| information, be entertained, find a solution to a | | | | up the main page by telling my visitors how fantastic |
| problem, or buy something. Anything that hinders | | | | my website is. Nor would I waste my visitors' time |
| them just causes frustration. People aren't interested | | | | with a flash intro. They don't care. What they care |
| in flashy websites. They're interested in websites | | | | about is what your website can do for them.A quick |
| that can give them what they want.The key is to be | | | | word on flash intros: the vast majority of people skip |
| visitor-centric. Allow me to give you an example:Let's | | | | flash intros. And nearly everybody skips the flash |
| say you own a fast-food outlet and you want to put | | | | intro the next time they visit the website. Unless you |
| up a website. The question you need to ask is why | | | | have a strong reason for putting a flash intro on your |
| would people visit your website? Some answers are:1. | | | | website, don't. It'll only serve to frustrate your |
| They're checking out local fast-food outlets and what | | | | visitors and you will lose potential customers.Here's an |
| to know what you serve and how much you charge. | | | | exercise you may like to do. Find two movie |
| 2. They're hungry and looking for a place where | | | | directory sites. For each one see how long it takes |
| they can get some quick food. | | | | you to find out who directed the movie "Fight Club". |
| 3. They're looking for a fast-food outlet that | | | | Now ask yourself what was the better website. Was |
| delivers.On the main page of the website I would | | | | it the flashiest looking one or the one that allowed |
| have a catchy headline, menu with prices, an | | | | you to get the information you wanted the easiest |
| easy-to-find phone number, a location map, and if | | | | and fastest?Don't waste your money and time trying |
| applicable, a "Yes, we deliver!" in big bold letters. I | | | | to make your website look the best. There will |
| would put information such as who you are, how | | | | always be people with more time, money, and |
| long your business has been around for etc, in an | | | | resources to make their website look better than |
| "About" page.After you've put up your website you | | | | yours. It's enough that your website creates a |
| need to try it out. Test it as if you were an actual | | | | professional image. Concentrate on being the best |
| visitor. Ask yourself, does it give you what you want | | | | website for your visitors. Fulfill their wants, not |
| from a visitor's point of view. If you wanted to | | | | yours.It's really no different to any other kind of |
| know the price of a hamburger could you find out | | | | business. Those businesses that give people what |
| quickly and easily?Here's another example:Let's say | | | | they want will prosper. Those that don't will |
| that after doing some research you discover there's | | | | not.Remember, always be visitor-centric. Focus on |
| a niche market for people wanting information on | | | | giving your visitors what they want.Find out how one |
| cigar boxes - where to find them, how to make | | | | web site averages over $27,000USD in revenue per |
| them etc. You also discover that there's not that | | | | month with only around 100 visitors a day. Visit and |
| many websites about cigar boxes. So you decide to | | | | download this essential *FREE* report today! |